What is Co-Creation and Why Do We Need It?
Since the concept of creation itself has been created, we have had a very concrete idea of the creator v.s. the content.For example, a writer creates stories– therefore they are the creator. In the same manner, those who read the writer’s works are consumers. Likewise, the role of a consultant mirrors that of the content creator. It is likely that a client may even have a problem to fix, and will work with a consultant to fix the issue.
Perhaps, there is even a more efficient solution. Today, we can easily see that those stark lines that once divided the developer from the consumer have effectively faded away. When the creator shares the responsibility of creation with the consumer, the consumer sees themselves in the final product.
Through the teamwork of the client and the creator can we create a masterpiece. Including clients in the decision-making process gives the client the opportunity to believe they own the product as well.
In the sharing of ideas, the client and the creator become co-creators each with unique expertise that they bring to the conversation. Through the very nature of co-creator and crowd innovation, we can find the answers together much effectively than finding solutions alone. It can even be said that through collaboration with thinkers different than ourselves create stronger solutions.
Today, in particular, we all strive to be a part of the decision process governing our lives. For example, in today’s education system teachers allow students to have an active role in their learning.
There will even come a time during this process that we wonder how we can make the creator and the customer co-creators. When inviting a client into the collaborative space, you should ensure that you remain the one with the expertise, but including the client in the development process. it is important to include the client, as doing so will garner their support and allow them to see the project as their own.
Despite this, there are times where collaboration and co-creation would be inappropriate. In times like this, it is best to move ahead as the expert. For example, as a plumber it is difficult to create an environment where both the client and the expert can collaborate– especially if it is a field that many people are not concerned with. Not to worry, there are still many opportunities that will allow the creator and the client to create and innovate.
For example, you can work with creators of all stages and give them the tools and support they need to create meaningful solutions and assist many in their pursuit to be successful.
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